privacy policy

We are pleased that you are interested in our online store. Protecting your personal data is very important to us. Below, we provide you with detailed information on how we process your data during the sales process and what rights you have as a data subject.

1. Data Controller

The data controller responsible for the processing of your personal data is:

FineLine by Yanayi Arts
Löwenstrasse 17, 8133 Esslingen, Switzerland
info@fine-line.ch

2. Collection and Processing of Personal Data

When you place an order in our online store for jewelry, we only process personal data that is necessary to complete your order and deliver the goods. Specifically, we collect:

Name
Delivery address

These data are required to process your order and deliver the goods to you. Without this information, we cannot fulfill the contract.

3. Purpose and Legal Basis of Processing

We process your personal data for the following purposes:

Contractual fulfillment: To process and fulfill your order (Art. 6(1)(b) GDPR, Art. 31(2)(a) FADP).
Compliance with legal obligations: To fulfill our obligations under tax and commercial law (Art. 6(1)(c) GDPR, Art. 31(2)(d) FADP).

4. Disclosure of Data to Third Parties

We only share your personal data with third parties when it is necessary for the fulfillment of the contract. This includes:

Shipping service providers: We share your delivery address with our shipping service provider to ensure that your order is delivered.
Payment service providers: We share necessary data with the payment service provider you select in order to process your payment.

We do not share your personal data with third parties for any other purposes unless required by law.

5. Data Transfers to Third Countries

Since we process orders from the European Union (EU), data may be transferred to Switzerland. The European Commission has recognized Switzerland as a country providing an adequate level of protection for personal data.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which they were collected or as required by law. Data collected in the context of an order is typically retained for the duration of legally required retention periods (e.g., 10 years for tax records).

7. Your Rights

You have the following rights with regard to the processing of your personal data:

Right to access: You can request information about the personal data we process about you.
Right to rectification: You can request the correction of incorrect data.
Right to erasure: You can request the deletion of your data under certain circumstances, for example, if the data is no longer necessary for the original purpose.
Right to restrict processing: You can request the restriction of the processing of your data if the accuracy of the data is contested or the processing is unlawful.
Right to object: You have the right to object to the processing of your personal data if we process your data on the basis of a legitimate interest.
Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format or to have it transferred to another controller.

To exercise your rights, you can contact us at any time at info@fine-line.ch.

8. Data Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. These measures are regularly reviewed and updated to keep pace with technological developments.

9. Changes to the Privacy Policy

We reserve the right to amend this privacy policy to reflect any changes in legal or technical requirements. The most current version of the privacy policy can be found on our website.

10. Contact

If you have any questions regarding the collection, processing, or use of your personal data, or if you wish to exercise your rights, please contact us at:

FineLine by Yanayi Arts
Löwenstrasse 17, 8133 Esslingen, Switzerland
info@fine-line.ch

11. Processing of Personal Data for Marketing Purposes

a) Newsletter

If you provide personal data for subscribing to our newsletter or other marketing communications, the following information applies:

Data collected: We collect your email address for the purpose of sending you our newsletter. Optionally, we may also collect your name to personalize our communications.
Legal basis: Data processing is based on your consent (Art. 6(1)(a) GDPR, Art. 31(1) FADP). You can withdraw your consent at any time by unsubscribing from the newsletter. An unsubscribe link is included in every email, or you can contact us directly.
Purpose: We use your email address to send you information about our products and promotions via our newsletter.
Withdrawal of consent: You may unsubscribe from the newsletter at any time by clicking the unsubscribe link in each email or by contacting us at [Your Email Address].

12. Use of Cookies and Web Analytics Tools

If you use cookies and tracking tools, include the following information:

a) Cookies

Description: Our website uses cookies. These are small text files stored on your device that contain information to improve your browsing experience and to analyze your use of our website.
Purpose: We use cookies to improve the usability of our website, enable shopping cart functions, and perform statistical analyses of user behavior on the website.
Legal basis: The processing of personal data through essential cookies is based on our legitimate interest in providing a functional and user-friendly website (Art. 6(1)(f) GDPR, Art. 31(2)(a) FADP). Other cookies, such as those for marketing purposes, are only set with your consent (Art. 6(1)(a) GDPR, Art. 31(1) FADP).
Cookie consent: When you visit our website for the first time, we ask for your consent to use cookies for analytics and marketing purposes. You can withdraw your consent at any time by adjusting your browser settings.

b) Google Analytics

Description: This website uses Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by the cookies about your use of this website is generally transmitted to a Google server in the USA and stored there.
Purpose: We use Google Analytics to analyze user behavior on our website and improve our offerings.
IP anonymization: IP anonymization is activated on this website, so your IP address will be shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted.
Legal basis: The use of Google Analytics is based on your consent (Art. 6(1)(a) GDPR, Art. 31(1) FADP).
Withdrawal of consent: You can prevent the storage of cookies by adjusting your browser settings. You can also prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data by Google, by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout.
Data transfer to the USA: The transfer of data to Google in the USA is based on the European Commission’s Standard Contractual Clauses.

13. Processing for Remarketing Purposes

If you use remarketing or personalized ads (e.g., via Facebook Pixel or Google Ads):

Description: Our website uses remarketing technologies such as [e.g., Facebook Pixel or Google Ads Remarketing] to show you interest-based advertisements on external websites based on your previous interactions with our website.
Purpose: We use these technologies to display relevant, personalized advertisements based on the products you have viewed on our website.
Legal basis: The processing of personal data for remarketing purposes is based on your consent (Art. 6(1)(a) GDPR, Art. 31(1) FADP).
Opt-out: You can opt out of remarketing technologies at any time by adjusting your browser settings or by following the opt-out links: Google Ads Remarketing Opt-out, Facebook Remarketing Opt-out.

14. Your Rights Regarding Marketing and Tracking

Right to withdraw consent: You can withdraw your consent to the processing of your data for marketing purposes (e.g., newsletters or personalized ads) at any time by contacting us at info@fine-line.ch or by using the unsubscribe link in our newsletters.
Opt-out for web analytics: You can object to the use of web analytics tools (such as Google Analytics) at any time by using the opt-out mechanisms mentioned above.